OPEN HOUSE EFFECTIVENESS

Statiscally, only 1% of the homes sold nationally each year are the result of the seller or sellers agent having the home as an Open House.  This statistic is provided by the National Association of Realtors.  Home sellers who focus their primary marketing efforts towards open houses may have poor results in today's market climate.  The effectiveness of open houses has suffered signicantly as a result of home buyers search focus now coming from the use of the internet.  The National Assocaition of Realtors statistics also show that in the year 2004 over 78% of the home buyers nationally used the internet as part of their home search process. The trend is changing quickly ias to how potential home buyers find their new home.  This is welcome news as Open Houses traditionally have presented many risks such as theft and damage.